Clinician communication and engagement research

The Coronavirus pandemic highlighted the difficulty for Queensland’s health system to effectively engage with frontline clinicians or raise awareness of system-level directives or changes which critically affect your work.

It is understood there has never been a formalised study into the communication consumption behaviours of clinicians within the Queensland context, meaning that current communication and engagement strategies are relying on anecdotal evidence and past experience.

To address this evidence gap, Clinical Excellence Queensland and the Reform Office are partnering with QUT’s Centre for Behavioural Economics, Society and Technology (BEST Centre) through CEQ’s Bridge Labs Program to better understand how clinicians engage with information. With tens of thousands of clinicians working across multiple streams, facilities, and locations, finding the right communication mechanisms are vitally important in ensuring you receive the information you need to help you deliver safe, high-quality care.

The project is anticipated to inform best practice communications and engagement with clinicians, benefiting the entire system.

The project will involve workshops and an online survey, allowing clinicians can have their say on communication and engagement preferences, barriers, and opportunities. The workshops and survey will commence in early 2023 at a number of sites across Queensland, with updates on how to have your say available as this time nears. It is anticipated the workshops will run for approximately 3 hours. Up to 30 clinicians per workshop will be encouraged to attend.

To be kept up to date with the project and advised when participation opportunities become available, please email CEQ-Engage@health.qld.gov.au.

Other ways to have your say

If you have an interest in clinical communications, you can also join CEQ-Engage’s Clinical Communications Advisory Group. This group is comprised of volunteers from across the state and across many disciplines and provides advice on marketing campaigns targeting health professionals and insight into how we can improve our website design and navigation.

Participation only requires approximately 30 minutes of your time every 3–6 months.

To join, please email CEQ-Engage@health.qld.gov.au.

Last updated: 4 November 2022