A joint initiative between Queensland’s Promoting Value-based care in Emergency Departments (PROV-ED) Project and the Australasian College for Emergency Medicine (ACEM) is going national!
The partnership was struck to promote ACEM’s six Choosing Wisely recommendations within Queensland emergency departments and resulted in a novel way of engaging with staff on the frontline.
ACEM’s recommendations are described as “things clinicians and consumers should question” and are designed to improve the effective use of resources and support services such as radiology and laboratory work.
PROV-ED Project Co-Professional Lead Dr Andrew Hobbins King (Sunshine Coast University Hospital) was delighted to accept an invitation from Choosing Wisely – a national initiative - to present at their March webinar. Andrew was asked to speak about PROV-ED and how the project team developed a suite of billboard-style displays to promote the ACEM recommendations.
The television displays were initially developed for use in clinical areas of Queensland Health emergency departments (EDs), and use eye-catching, sometimes witty visual messaging to help educate clinical staff on value-based care initiatives being undertaken in their departments.
“We really wanted something to educate clinical staff that wasn’t just another curled up poster on the wall or an email to be ignored,” said Dr Hobbins King. “We landed on the digital screens and set to work designing messages, which has unearthed some previously unknown creative talents in our team!”
Dr Hobbins King said Choosing Wisely was so impressed with the artwork they requested to use the resources more broadly. “They are now displayed not only in 18 Queensland Health EDs but have been shared across Australia via the Choosing Wisely Australia YouTube Channel and will be included in a social media campaign in the coming months!”
And while Dr Hobbins King isn’t quite ready to quit medicine to take up a career in graphic design, he said it was great to try something new. “We are so grateful to have been given the opportunity to try something a little bit different and are excited to hear about how these resources are received across the nation,” he said.
Below: some of the PROV-ED/ACEM-designed resources now finding their way across the country.