10000 Lives CQ Smoking Cessation Project

Initiative Type
Education and Training
11 February 2020
Last updated
24 July 2020


10000LivesCQ uses a Senior Project Officer to promote available support services, including Quitline, to increase smoking cessation in CQ.  It works as a catalyst to bring all smoking cessation activities together, and advocates for increasing smoking cessation in partnership with multiple stakeholders from government, non-government and community.

Key dates
Sep 2017
Implementation sites
Central Queensland Hospital and Health Service
Quitline, PHN’s, Community, Preventative Health Branch, University of Queensland Public Health Unit.


To reduce the rate of smoking in Central Queensland (CQ) from 17% to 9.5% by 2030. 


  • Create change in the attitudes towards smoking in CQ.
  • Increase conversations about smoking by healthcare professionals
  • A sustainable taskforce to ensure smoking cessation remains on the agenda.
  • Improves referral pathways to support individuals, workplaces and human services.
  • Results in fewer smoking related deaths in CQ.


10,000 Lives Smoking Cessation Project launched by Central Queensland Hospital and Health Service (CQHHS) in November 2017 aims to reduce smoking in Central Queensland from 16.7 per cent to 9.5 per cent by 2030; that’s 20,000 fewer smokers, in effect saving 10,000 lives from premature death.

Solutions Implemented

•    Launched tobacco control summits which inspired information sharing, mini projects and new 10,000 Lives partnerships.
•    Collaboration with Cancer Council Queensland to educate community workers who work with socio-economically disadvantaged communities to utilise the Tackling Tobacco program, promote Nicotine Replacement Therapy NRT, and community referral pathway. 
•    Clinical and community champions for smoking cessation are identified for CQHHS, and CQ Community, to regularly share smoking cessation information and promote Quitline throughout Central Queensland. 
•    Local promotion of existing Quitline resources and campaigns to community champions, general practices, local councils, businesses, and community services through local expos and events, education sessions, in-services, newsletters, media and social media. 
•    Promotion in 2018 and 2019 on Triple M Radio: ‘24-hour No-Smoking Challenge’ for World No Tobacco Day to increase the number of calls to Quitline.
•    Promotion amongst CQHHS staff to increase completion of Smoking Cessation Clinical Pathway, and brief interventions to support NRT as an inpatient, and a Quitline referral. 
•    Creation of regular email newsletters to CQHHS clinical champions to promote research, upcoming training, and smoking cessation support.
•    Promotion of Metro North and South Smoking Cessation masterclasses via videoconference, promotion of HHS staff to attend Renee Bittoun Nicotine Dependence course to increase the smoking cessation knowledge of local HHS workforce. 
•    Promotion at 2018 QLD State Cup Sports Clubs ‘Spotlight on a Sports Star’ and Teen Film Challenge. 
•    Collaboration with Environmental Health Officers to promote smoke-free health care, education and sporting and community facilities.

Evaluation and Results

Between Nov-2017 and Dec-2018, 3,824 smokers were registered into Quitline from CQ region compared to 2,288 registration in the 14 months pre-campaign period. That is a  67.2% rise of mean monthly Quitline registration during the 14 months post-campaign period (Nov-2017 to Dec-2018) in compare to 14 months pre-campaign period. (Sep-2016 to Oct-2017)
There was a significant rise in mean monthly Quitline registration during the post-campaign period; Pre-campaign: 163.4/month [95% CI: 127-199.8] vs post-campaign: 273.1/month [95% CI: 253-293.5 from 127-199.8] (P<0.0001). 
The number is higher in each calendar month of post-campaign period than the pre-campaign period.
At no time has the monthly Quitline registrations dropped below the pre-10000Lives registrations. 
The project is being evaluated over three years by a University of Queensland- School of Public Health PhD student.

CQHHS Smoking Cessation Clinical Pathway completion increased from 2.1% in December 2019, to 26.8% in December 2019, with some individual facilities completing over 50%.

Lessons Learnt

Ongoing. Success is attributed to three key drivers: effective community partnerships, Preventative Health Branch’s intensive quit program of multiple calls with free NRT delivered by Quitline and high-level support from CQHHS executives. Any local promotion of Quitline’s Intensive Quit Support programs has resulted in increased Quitline registrations from CQ. Providing a local face for Smoking Cessation at events, community services, HHS communications, GP education sessions, university student lectures, and local media is important in a regional area.


10000Lives is one part of Destination 2030 - our long-term strategy to deliver Great Care for Central Queenslanders; to improve the health of Central Queenslanders; and to shape the future of hospital and healthcare across our region.


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Key contact

Kalie Green
Senior Project Officer
Central Queensland Hospital and Health Service
(07) 4920 5766